From Storytellers To Founders

Hi, we’re Emma and Daniel — parents, lifelong storytellers, and the hearts behind this little dream of ours.

When our kids were younger, bedtime wasn’t just a routine — it was our favorite part of the day. We’d sit by their beds and make up stories on the spot. Some were wild adventures through candy forests, others were gentle tales to help them navigate big feelings. But the ones they loved the most? The ones where they were the heroes.

Their eyes would light up every time they heard their name woven into a magical world. Over time, we realized something powerful: those personalized stories made them feel seen, understood, and special in a way nothing else could.

That’s what inspired us to start this brand — to give other families the same joy we experienced. We wanted to make it easy for parents, grandparents, and loved ones to create truly one-of-a-kind stories that speak directly to a child’s world.

Every story we offer is crafted with care, designed to include the little details that make your child your child. Their name, their favorite toy, their wildest dreams — all brought to life in a story that’s uniquely theirs.

We're so honored to help you create these moments — the quiet, meaningful ones that happen when a child hears a story and realizes, this is about me.

Thanks for being here,

Emma & Daniel